PURPLE LINE

Enhance & embrace your grey hair

NEUTRALISES UNWANTED YELLOW & ORANGE TONES
DEEPLY NOURISHES & REPAIRS
FOR SOFT, SHINY & VISIBLY REJUVENATED-LOOKING HAIR
Rich in pigments that counteract yellow & brassy tones. With botanical extracts that illuminate & revitalise.

WHY DO YELLOW AND ORANGE HIGHLIGHTS APPEAR?

Blonde Dyed Hair

BLONDE DYED HAIR

After dyeing hair, yellow and copper tones may appear resulting from degradation of pigments caused by the oxidation of hydrogen peroxide.
Grey Hair

BLONDE DYED HAIR

The effects of the sun can cause grey hair to turn yellow. This can be enhanced by chlorine and seawater.
Blonde Hair

BLONDE HAIR

The loss of melanin over the years and effects of environmental stressors such as UV radiation, oxidize and cause the appearance of unwanted reflections.
SILVER GREY

SILVER GREY PERMANENT HAIR COLOUR

NEUTRALISES UNWANTED TONES
Neutralises orange and yellow tones. Rich in pigments that counteract yellow & brassy tones.
ENHANCE & EMBRACE
Brightens and illuminates blonde, white and bleached hair.
REPAIRS AND PROTECT
Deeply nourishes and repairs for soft, shiny and visibly rejuvenated-looking hair. Protects hair from UV radiation and environmental stressors. Recommended for shades 8N, 9N, 10N or grey hair.

PURPLE SHAMPOO

PROTECTIVE CONDITIONER

Gently cleanses the hair while repairing and protecting its colour
  • Neutralises orange and yellow tones
  • Cleanses with a soft foam that protects and nourishes hair fibers
  • 96.6% Natural Origin Ingredients
  • Suitable for highlighted, blonde or grey hair
PURPLE CC CREAM

PURPLE CC CREAM

Nourishes and restores the hair fibre, illuminating the hair
  • Neutralises orange and yellow tones
  • Lightweight conditioner smooths hair for a silky finish
  • Improves styling
  • 95.8% Natural Origin Ingredients
  • Suitable for highlighted, blonde or grey hair